Search Advanced search
You are in: Home » Resources » Business Centre » Business Calculators
Your browser does not support Javascript or has Javascript disabled.Our calculators will not work without it.
If you want to enable Javascript but are unsure of how to do it, visit our website help page
This calculates the return on investment (ROI) for any marketing campaign. Use this tool to test different sets of assumptions to see how your marketing program results might vary with different response rates and different conversion rates.
No. of customers you are marketing to
Total projected marketing costs£
Expected response rate%
Expected conversion rate on responses%
Expected profit on each converted customer£
Results
No. of responses
Cost per response£
No. of buyers
Cost per buyer£
Tot. profit from campaign before mktg costs£
Profit on campaign after marketing costs£
Return on investment£
CalculateReset
For assistance in monitoring marketing campaigns and improving business profitability please contact us.